Need for consumer protection

Editorial

The state of consumer rights protection in Pakistan is highly alarming, with companies and brands exploiting citizens without any fear of repercussions. The government’s inaction in holding these entities accountable has created a culture of impunity, leaving consumers vulnerable to fraudulent practices.

To address this issue, the government and high-ups must take concrete steps to strengthen consumer protection laws and enforcement mechanisms. This includes increasing the number of consumer courts across the country, ensuring that citizens have access to justice and recourse when their rights are violated.

Moreover, creating awareness about consumer rights and consumer courts is crucial in empowering citizens to protect themselves from exploitation. This can be achieved through public awareness campaigns, educational programs, and outreach initiatives that inform consumers about their rights and the mechanisms available to enforce them.

It is a fact that strengthening consumer protection laws, increasing consumer courts and launching public awareness campaigns by media are essential reforms needed to protect consumers in the country. Additionally, introducing online platforms for consumer complaint filing can make the process more accessible and efficient.

By implementing these reforms, the government can demonstrate its commitment to protecting consumer rights and promoting a fair and just marketplace. Therefore, it is the right time for Pakistan to prioritize consumer rights protection and ensure that citizens are treated with dignity and respect by companies and brands.


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